After spending a few years in advertising (1999-2004), Martin helped develop and build the practice of 'word-of-mouth consumer goods marketing' in Germany and Europe (between 2004 and 2016); he also wrote his doctoral dissertation about word of mouth (2009). His blog was one of the leading marketing blogs in the early days of social media in Germany. Martin left the marketing field in early 2016.
Today, he is building Omnipolis Media, a political media company. His main projects (past and present):
BLOG-BASED ONLINE DEBATE:Website: "Kaffee & Kapital" (German only) — Martin's first major Omnipolis project, the company's starting point — a one-year public discussion (planned for 2017/2018, eventually continued until the end of 2019), about the state of our societies and the future of capitalism and democracy. It helped provide some of the intellectual foundations for the on-going work of Omnipolis Media.
FEATURE-LENGTH DOCUMENTARY FILM:Website: "Wellbeing Economies.Film" (working title) — since 2018, Martin has been writing, directing, editing and co-producing this documentary about two political pioneers who are helping lead our world away from its troubling obsession with GDP growth. We expect the film to come out in 2023.